Brian Feeney

A Small Design Success

Yesterday was one of those good days as a designer where a solution to a tricky problem falls into place, everyone is very happy with the results, and it looks good. It can be surprisingly hard to hit all three. Especially in a large organization with dozens of competing agendas.

This was for a small, repetitive piece of UI — a stack of 250px x 100px cards — each already dense with images, text, and other info. The requirement was to also include three to five new affordances; buttons for performing different actions. One of those actions would account for around 95% of the clicks, so preferably that one would be larger. After a couple dozen iterations, it all fell into place. Voilà. C'est fini.

Most of my work lately has been systems-level stuff. Cross-tooling design patterns and functionality. Or complicated workflows with numerous newsroom roles working in coordination. Or intra-department work where Editorial Tools and Consumer site design are partnering. These are all satisfying problems to solve. But there's nothing quite like the feeling when a piece of UI clicks into place right before my eyes. That's what pleases the soul of the art school student in me. Balance, weight, color, space, and purpose.

January 18, 2024