Damon Albarn talks about his new working process for Gorillaz tunes:
Did you realise you were creating a potential new business model?
“It was an opportunity to be more fluid, be able to change track, sidestep, do anything that you want to do and not get bogged down with one trope. React, evolve, react, evolve. And I suppose that now seems to be a good model! I’ve really enjoyed listening to the Song Machine album, it’s like listening to an entirely different entity. I’d just been concentrating on each episode so to hear it like that was a joy. But it also exists in these episodes, so it’s not tied to that, and every song will have been listened to a lot by the time the album comes out, so it doesn’t matter. That’s for people who like that and the other way is for people who like that.”
So will there be a Song Machine Season Two?
“Yeah. The first season is going well so there’ll probably be demand for a season two. And the lovely thing about it is, you don’t have to wait until it’s all finished to start rolling it out.”
So it could go on forever, like a TV show?
“Basically, yeah, that’s the idea. And the thing is, we can work with anyone. Maybe we’ll do a season where it’s just completely unknown people because I’d love that. In multiple languages, all over the world. It would be nice to distill all that into a Gorillaz project; disparate, obscure folk artists, somebody in Paraguay or Iceland, someone in South Korea… North Korea even. I don’t know how that would go down but hey, anything is possible now.”
This sounds amazing to me. We get about one new Albarn track a month as Gorillaz, and he will still likely put out one or two album-sized projects a year, as well. It's always been a great time to be an Albarn fan. It's even better these days.